The term “Business Agility” has indeed become widely used, but its overuse raises concerns about inflation in its application across the business world. Frequently, it is attached to various aspects of business transformation without clear or practical definitions, diluting its impact and meaning.

At its core, business agility refers to an organisation’s ability to respond swiftly and effectively to market changes and customer demands. While this concept is essential for staying competitive, it is increasingly used as a catch-all term, often without a concrete understanding of its implementation or measurable impact. As companies strive to “become agile,” the term risks losing its clarity and value unless tied to actionable strategies and tangible outcomes.

Too often, business agility is discussed in broad, aspirational terms without a defined roadmap for achieving it, undermining its potential as a strategic driver. This lack of specificity can reduce its relevance and effectiveness in guiding real organisational change.

In summary, while the concept of business agility remains crucial, its overuse and vague application could diminish its true value if not anchored to purposeful execution.